Thesis Week 5 & 6

Gathering insights and finding direction

Liz Wang
2 min readNov 11, 2020

Week 5

Gathering more insights

I had more conversations — one with a resident specializing in OB/GYN and a pregnant mother of a two year old. From these conversations as well as prior interviews, I was able to connect some dots and came up with some insights:

  • Don’t act until symptoms are severe
  • Think in the short term
  • Not many have a specialized doctor but when they do it’s a long and trusting relationship
  • Ask experienced friends for guidance

Value propositions

Based on the above insights, I came up with four value propositions.

  • Help form daily health habits
  • Prepare women for health changes
  • Easy access to resources
  • Build safe and trusting community

Challenges

During this week, I struggled with framing questions with interviews and in general navigating a broad topic.

Week 6

My challenge this week was staying focused, which was very difficult because it was election week — the biggest distraction of them all.

Reflecting and preparing for the midterm

This week, I did some reflection on my research and my process so far to prepare for the upcoming midterm presentation.

I looked back on my previous problem statement, which was created first based on assumption and rewrote it to better fit the insights I’ve found so far.

Problem statement: Women need better access to health resources and information.

Brainstorming potential solutions

I started thinking about potential solutions that fit into my insights and value props and came up with the following three.

  1. A platform connecting women to each other and health professionals. The goal is to create a safe community for women to find and discuss health topics with other women who have experienced the same.
  2. A personalized health tracking app using AI and data from daily surveys. This can help women find irregularities with their health after a period of time.
  3. A game to grow personal avatar. Inspired by tamagotchis, women are tasked to help their avatars prosper. Related tasks help women learn more about their bodies and mind.

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